About us
About Alice Wheeler London
Alice Wheeler London is an independent British accessories brand, creating beautifully designed fashion, beauty and lifestyle pieces for everyday life.
Founded in 2019, Alice Wheeler London may be a modern brand, but the business behind it has a much longer story. Our parent company, Fancy Metal Goods Limited, was established in 1932, bringing with it more than 90 years of experience within the accessories and gift industry.
That heritage, combined with a fresh approach to design, helped shape Alice Wheeler London from the very beginning. The brand launched with a small collection of beauty accessories and a simple idea: to create stylish, practical products that feel special to own, use and give.
Since then, Alice Wheeler London has grown into a much-loved collection of handbags, crossbody bags, travel accessories, beauty essentials, purses, gifts and seasonal designs.
At the heart of Alice Wheeler London is a close-knit, family-run team, with four generations of experience behind the business. Every collection is developed in house, from the first ideas and colour selections through to materials, detailing, packaging and the finished product.
We believe great accessories should combine style with practicality. That means thoughtful layouts, useful compartments, considered materials and distinctive finishing touches, all brought together in colour palettes and designs that are easy to wear and easy to love.
Our signature honeybee has become one of the most recognisable details across Alice Wheeler London. More than simply an emblem, it represents togetherness, care and the importance of working as one, values that have been part of the business for generations.
Each season brings something new, from fresh colours and textures to updated silhouettes and entirely new collections. While the range continues to evolve, our approach remains the same: thoughtful design, dependable quality and accessories created to become part of everyday life.
Today, Alice Wheeler London is enjoyed by customers across the UK and beyond, both online and through our growing network of independent and national stockists.
From a company founded in 1932 to a modern British accessories brand launched in 2019, our story continues to evolve, while the values behind it remain firmly rooted in experience, family and a passion for great design.
Whether you are choosing something for yourself or finding the perfect gift for someone else, we hope every Alice Wheeler London piece brings a little extra colour, personality and enjoyment to your day.
Alice Wheeler London
British-designed fashion, beauty and lifestyle accessories for every day and every occasion.
Fancy Metal Goods Limited. Company No. 00360471. Registered in England and Wales. Registered Office: 71 Lifford Lane, Kings Norton, Birmingham, West Midlands, B30 3DY.