About us

Welcome to Alice Wheeler London, a proudly family run British brand offering a beautifully curated collection of fashion and beauty accessories. Built on shared values, creativity, and a passion for thoughtful design, the brand brings together contemporary style, refined colour palettes, and timeless details to create accessories designed for everyday living and lasting appeal.

Every Alice Wheeler London design is created in house by Alice and her close knit team, with family at the heart of the business. From initial concept and material selection to product development and launch, each stage is guided by a hands on approach and a genuine commitment to quality. The brand’s mission is clear, to design to the finest standard without compromise, while incorporating distinctive features and an elevated sense of luxury across every collection.

Founded in 2019 with a capsule collection of beauty accessories, Alice Wheeler London quickly gained recognition for its quality, practicality, and distinctive aesthetic. What began as a small family led project has since grown into a much loved brand, expanding to include handbags, crossbody styles, travel and lifestyle accessories, and beautifully presented gift sets. Seasonal collections continue to introduce new textures, colourways, and silhouettes, all designed with the same care and attention that defined the very first pieces.

The signature honeybee emblem is an important part of the Alice Wheeler London identity and appears across selected designs and branding. It symbolises unity, care, and responsibility, reflecting the values the family business is built upon and the importance of working together and looking after the world around us, principles that remain close to Alice’s heart.

Today, Alice Wheeler London remains independently owned and family run, combining decades of experience with a modern, design led approach. Trusted by customers and stockists alike, the brand is known for its consistency, attention to detail, and personal approach to everything it does. With exciting new collections launching each season and a continually evolving range of styles and colourways, we look forward to welcoming you into the Alice Wheeler London family and sharing the journey ahead.