Privacy Policy

Privacy Policy for Alice Wheeler London (www.alicewheelerlondon.co.uk)

At Alice Wheeler London, your privacy is important to us. This policy outlines how we collect, use, and protect your personal data when you visit our website, www.alicewheelerlondon.co.uk ("our website"). By using our website, you agree to the collection and use of your personal data as described below.

What is Personal Data?

Personal data is any information that can identify you directly or indirectly, including your name, email address, phone number, and IP address.

We are fully committed to respecting your privacy and ensuring compliance with the UK GDPR and the Data Protection Act 2018.

If you have any questions or concerns about this privacy policy, please contact us at orders@fmgsales.co.uk or by post at Alice Wheeler London, 71 Lifford Lane, Birmingham, B30 3DY.

What Personal Data Do We Collect and Why?

Depending on how you interact with our website, we may collect the following types of personal data for the purposes outlined below:

To Process Your Orders:
When you place an order, we collect your name, email address, phone number, delivery and billing addresses, payment details, and order history. This information is essential for us to process your order, communicate with you, deliver your products, and handle returns or complaints.

To Improve Our Website and Services:
We gather information about how you use our website—such as the pages you visit, the links you click, and the device and browser you use. This helps us analyze website performance, understand user preferences, and enhance the overall user experience.

To Send Marketing Communications:
If you subscribe to our newsletter or opt-in for marketing emails, we collect your name and email address to send you updates about products, offers, promotions, events, and news. You can unsubscribe anytime by clicking the link in our emails or contacting us directly.

To Comply with Legal Obligations:
We may collect and retain personal data to comply with legal obligations, such as tax, accounting, or anti-fraud regulations.

How Do We Protect Your Personal Data?

We employ a range of security measures, including secure servers, encryption, firewalls, and password protection, to ensure your personal data remains secure. Access to your data is limited to authorized personnel only, who require it to fulfill business purposes.

Although we take steps to protect your data, please note that no method of transmission or storage is 100% secure. You are also responsible for maintaining the confidentiality of your password and login details.

How Long Do We Keep Your Data?

We only retain your personal data for as long as necessary to fulfill the purposes for which it was collected, and in compliance with legal requirements. For example:

  • Order details: Retained for six years for tax and accounting purposes.

  • Email addresses for marketing: Retained until you unsubscribe or opt-out.

  • Website usage data: Retained for one year after your last visit for analytics.

We may also retain some data in anonymized or aggregated form for statistical or research purposes.

How Do We Share Your Personal Data?

We may share your personal data with trusted third-party providers, such as payment processors, delivery companies, and marketing services, to fulfill our business operations. These parties are contractually bound to protect your data and use it only as instructed.

We may also share your data to comply with legal requirements or to protect our rights, property, or safety.

Note: We do not sell or rent your personal data to third parties for their marketing purposes.

Your Rights Regarding Your Personal Data

Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of your personal data.

  • Right to Rectification: Request correction of inaccurate or incomplete data.

  • Right to Erasure: Request deletion of your personal data.

  • Right to Restrict Processing: Request limitations on how we process your data.

  • Right to Data Portability: Request the transfer of your data to another service provider.

  • Right to Object: Object to processing for specific purposes, like marketing.

  • Right to Withdraw Consent: Withdraw consent for processing at any time.

  • Right to Complain: Lodge a complaint with the ICO if you are unhappy with our handling of your data.

To exercise these rights, please contact us at orders@fmgsales.co.uk. We will respond within one month, though complex requests may take up to three months.

Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your experience and analyze website performance. Cookies help us remember preferences, optimize site functionality, and deliver relevant content and ads.

You can manage your cookie preferences via the "Cookie Settings" link on our website or change your browser settings to block or delete cookies. However, some website features may not work as intended if cookies are disabled.

Types of Cookies We Use:

  • Strictly Necessary Cookies: Essential for website functionality.

  • Performance Cookies: Help us measure and improve website performance.

  • Functionality Cookies: Enhance your user experience by remembering preferences.

  • Targeting Cookies: Deliver personalized content and ads based on your browsing history.

We also use Microsoft Clarity and Microsoft Advertising to capture behavioral metrics, heatmaps, and session replays to optimize our website and marketing efforts.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. Any material changes will be posted on this page.